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Case Study - Moonflower
A case study including research, ideas, and everything in between to arrive at Moonflower
Quick Introduction
Moonflower is a conscious social media platform that emphasizes custom journals and exclusive sharing with close friends. It adds intrigue and value to each connection through QR code unlocking and phigital memory creation, fostering meaningful connections in a fast-paced, hyper-communicative world.
Project Overview 🗺️
DISCOVER
Social media apps have evolved from friend-connecting platforms into complex, competitive spaces that prioritize self-promotion and entertainment over genuine relationships. Users now spend more time on followers and self-presentation, leading to a loss of socialization core.
Socialization is the process by which individuals learn and internalize the norms, values, and behaviors of their society.
OBSERVE
Insight
Research shows that people are biologically wired to connect with others, but due to cultural factors, they are not getting enough interpersonal interaction, leading to loneliness. Professional cuddling is becoming more popular as people delay or avoid intimate relationships, and social media reduces social interaction.
DESIGN
DELIEVER
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