Selected work and case studies
Designing a Venture Fund Brand Built for Long-Term Trust
Full brand identity, website, and pitch deck for an Australian VC fund. Built end-to-end in Framer — before their next LP meeting.
Taking an Engineering-Led HealthTech Startup to Market in 4 Weeks
Zero to brand — identity and full website for a healthcare SaaS taking clinics off manual admin. Market-ready in 28 days.
Designing a Human-First Brand & Website for a Sensitive Legal Product
Designed a calm, human brand and web experience that acknowledged the emotional context while still clearly communicating the product’s value.
Becoming the Design Department for a VC-Backed Startup, Running Multiple Design Sprints Across B2C & Enterprise Products
Embedded design partner across multiple sprints — brand, product, B2C and enterprise web. Ran the design function as the startup scaled from community to commercial product.
Services
Your site works, but something's off. Maybe it looks outdated, feels clunky, or your brand has moved on. We go in, fix what's broken, and get out.
Figma or Framer redesign
UX audit & fixes
Layout improvements
SEO & performance optimised
after launch support
MOST POPULAR
For startups and firms who want a complete online presence — strategy, branding, design in Figma, and fully built in Framer.
on-brand custom design
Figma design + Framer dev
CMS & dynamic content
SEO & AEO optimised
scope based page
after launch support
Have a Figma file ready? We bring it to life in Framer with pixel-perfect accuracy, animations, and CMS where needed.
Pixel-perfect build
Animations & interactions
CMS integration
Fully responsive
after launch support
Not sure which fits? Fill a quick form or book a 15-minute call if you'd rather talk first
Trusted by founders and growing teams
Anthony Potts
Partner & Founder, Arconic Capital
Well what can I say about Ayush other than he was exceptional, he is engaging, professional, responsive, over-delivering in all aspects
We worked with Ayush to evolve some of this initial brand work through some further ideation on visuals, tone, messaging etc all the way through to a high quality
fully functioning website of the calibre needed for the world we operate in as a venture fund. He was good to push back from a design perspective when he was right but adaptive enough to respond to feedback.
I hesitate to recommend him too well as we selfishly want to keep him working with us! But for anyone wanting to work with a great quality creative who's commercial and execution focussed and a fun person to work with Ayush is your person.
Victoria Bakos
Founder @ MISO Agency
Before meeting Ayush, I struggled to find a Framer developer who I could trust and who had a good design eye as well as the ability to build amazing sites.
His design eye is incredible, and attention to detail is amazing. He inputs clever creative ideas and his suggestions are always welcomed!! I’m SO happy I found Ayush and look forward to working with him on a range of projects for many years to come. If you’re looking for a sign to work with Ayush, this is it! Make the investment, you won’t be disappointed.
Adam Beaupeurt
Co-Founder Preve
I was looking for someone who could combine creative flair with attention to detail, and Ayush delivered on both.
We'd been running engineering-led for the majority of our existence, meaning that the marketing materials *didn't really exist*.
So we needed to build a version of the brand whilst reconsidering what the website would look like, all from the ground up, and all in about 4 weeks... that's a pretty serious and challenging task.
Annie Liao
Founder Buildclub.Ai
Ayush is a superstar - it's rare to find a product designer who 'gets' what you are trying to do but also has a true passion and craft for design that looks amazing.
We worked with Ayush is an intense 20 day sprint for Build Club's branding and end-to-end product design elements
A clear, collaborative process designed to remove ambiguity and protect focus — for both sides.
02
Sprint planning
Work & process
What is the typical project timeline?
Most website sprints run between 2–4 weeks depending on scope and complexity. Larger multi-page projects may extend slightly based on content readiness and feedback cycles.
What do projects typically cost?
Projects starts at $1,800 USD. Most clients invest between $3,500–$6,000 USD depending on scope — branding, number of pages, CMS setup, and timeline all factor in. If you're unsure where your project falls, book a call and we'll scope it together.
How do we communicate during the project?
I typically use Slack, async Loom videos, and structured check-ins. I can also adapt to the tools your team already uses to make collaboration seamless.
Do you provide long-term support?
Yes. Ongoing support or retainers are possible depending on mutual fit, scope, and timelines. This can include updates, new pages, or continued improvements.
Do you work with design or development studios?
Yes. I collaborate with studios that need a reliable partner for web design or Framer development. If your team is overloaded, I can integrate into your workflow and help offload execution while maintaining quality.
Design & Framer
Can you redesign an existing site?
Yes ..bring it to the call and we'll figure out what it needs.
What if we don't have a visual identity?
That’s completely fine. Many startups I work with begin without a defined visual system. Creating a clear visual direction is part of what I do best, and it becomes the foundation for the website.
I don't know Framer. Is that a problem?
Not at all. Framer is intuitive and modern, similar to tools like Figma. I handle the full setup and structure so your team can easily edit content with minimal intervention.